How to Manage Social Media and Improve Digital Marketing

by | Sep 20, 2025 | Digital Marketing, Social Media

Graphic of Successful use of SEO for Digital Marketing

In today’s business world, digital presence isn’t optional—it’s essential. But if you’re a company trying to figure out how to manage your online efforts, it’s easy to get confused by the different terms and strategies floating around. Is social media marketing the same as digital marketing? How do you manage multiple social channels without burning out? And what steps can you take to improve your overall digital marketing strategy?

Let’s break it down in plain language.

What Is Digital Marketing?

Digital marketing is the umbrella term for all marketing efforts that use the internet or electronic devices. It includes everything from search engine optimization (SEO) to email campaigns, paid ads, website content, and social media.

Some common components of digital marketing are:

  • Search Engine Optimization (SEO) – Improving your site’s visibility on Google.

  • Pay-Per-Click Advertising (PPC) – Running paid ads on platforms like Google Ads or LinkedIn.

  • Email Marketing – Building relationships through newsletters, promotions, and drip campaigns.

  • Content Marketing – Publishing blogs, videos, or guides to educate and attract customers.

  • Social Media Marketing – Engaging with audiences on platforms like LinkedIn, Facebook, Instagram, and TikTok.

How Is Social Media Marketing Different?

While social media marketing is part of digital marketing, it’s not the whole picture. Think of it as one tool in a much larger toolbox.

  • Social media marketing focuses specifically on building brand awareness, engaging audiences, and driving leads through platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter).

  • Digital marketing covers every online touchpoint—from the first Google search to the email nurturing sequence after a customer fills out a form.

The takeaway: All social media marketing is digital marketing, but not all digital marketing is social media.

Why Managing Social Media Matters

Social media is often the “front door” to your brand. For many people, the first impression of your company won’t come from your website—it’ll come from your LinkedIn profile, a Facebook post, or even a comment thread.

But keeping up with multiple platforms can feel overwhelming. Here are a few best practices for managing social media effectively:

  1. Choose the right platforms – You don’t need to be everywhere. Focus on where your target audience spends time.
  2. Create a content calendar – Plan posts in advance to keep messaging consistent and reduce last-minute stress.
  3. Engage, don’t just broadcast – Respond to comments, join conversations, and show that your brand is human.
  4. Track performance – Use analytics tools to see what’s working and adjust your strategy accordingly.

When managed well, social media not only boosts awareness but also drives website traffic, leads, and sales.

How to Improve Your Digital Marketing Strategy

Even if you’re already running campaigns, there’s always room to strengthen your digital marketing efforts. A strong strategy should:

  • Start with goals – Are you trying to generate leads, increase sales, or improve brand visibility?

  • Know your audience – Create buyer personas so you can tailor messages to their needs.

  • Optimize your website – A slow or confusing website will undermine all your marketing efforts.

  • Leverage multiple channels – Don’t rely only on social media or ads. Combine SEO, email, and content marketing for better results.

  • Use data to improve – Track KPIs like conversion rates, cost per lead, and customer lifetime value.

A digital marketing strategy is never “set it and forget it.” The most successful companies review performance regularly and adapt to changing trends.

Frequently Asked Questions About Digital Marketing

Is social media enough for digital marketing?
Not usually. Social media is powerful for engagement, but it works best when paired with SEO, email marketing, and paid ads.

Which platform is best for B2B marketing?
LinkedIn is typically the most effective for B2B, but it depends on your industry and target audience.

How often should a business post on social media?
Consistency matters more than volume. Many businesses see success posting 3–5 times per week on their primary platform.

How long does it take to see results from digital marketing?
Organic strategies like SEO can take months, while PPC ads can deliver traffic immediately. A balanced approach combines short-term and long-term tactics.

Key Takeaways

  • Digital marketing includes everything from SEO to email campaigns, while social media marketing is just one part of that strategy.

  • Managing social media requires planning, engagement, and measurement—not just posting content.

  • A strong digital marketing strategy uses multiple channels and adapts to data insights.

  • Companies that invest in both social media and broader digital marketing are better positioned for sustainable growth.

Ready to Strengthen Your Digital Marketing Strategy?

At DJD Marketing, we help businesses like yours simplify online marketing, manage social media effectively, and build strategies that actually drive results. Whether you need a partner to manage your social channels, improve your SEO, or launch campaigns that convert—we’ve got you covered.

👉 Contact our team today and let’s build a digital strategy that works for your business.