Having social media accounts does not equate to a digital marketing strategy. To be effective, a digital marketing strategy needs to be a well-developed web of various online platforms and advertising methods. It can get quite complex, but the return on investment can also be off the charts.
Developing a Strategy
If you’re asking how to create a digital marketing strategy, you’re not going to find a simple answer. That is because the best digital marketing strategy is perfectly customized to your brand and business. However, the following guide will help get you started.
Create Ideal Customer Avatars
To launch an effective digital marketing strategy, you must know exactly who you are targeting. The best way to establish who is in your target market is by creating buyer personas, also known as Avatars. To establish these personas, study your existing customer data and the new customer bases you want to break into.
Be sure to document important demographic information such as:
You must also take it one step further so you can truly connect with your avatar. Dig deep to understand their:
Set Your Goals
After determining your avatars, it is time to set your goals. Think about what you want as short, medium, and long-term goals. Do you want to make a certain amount of money? Sell a specific number of products? Grow your customer base to a certain number? When setting your goals, be sure to establish:
- What exactly you want to achieve
- When exactly you’d like to reach it
- How you’ll measure that achievement
Be sure to set S.M.A.R.T. goals for your digital marketing strategy:
- Specific: Your goals are precise to what you hope to achieve.
- Measurable: When you set goals, you want to be sure that they are measurable.
- Attainable: Make sure to set goals that you can achieve. It’s great to aim high, but do not be unrealistic.
- Relevant: Your goals should relate to what you are trying to achieve in your business.
- Timely: When you set goals, be sure to set a specific time frame to achieve them.
Establish a Budget
When creating a digital marketing strategy, you must know how much you can spend. You don’t want to overextend yourself by planning out a strategy that goes beyond your means. Look at each piece of your strategy and set aside the money that it will take to implement each one. For instance, you might keep your website updated with new content yourself while spending more on better ad placement.
Understanding your budget and setting a price on each tactic will ensure that you spend wisely. You can then maximize your ROI without breaking the bank.
How to Create a Digital Marketing Strategy
Diving into planning a digital marketing strategy can quickly leave you gasping for air. It is multi-faceted and complex, but it doesn’t have to be difficult. Experienced digital marketing services, like DJD Marketing, are here to guide you safely to shore.
With our decades of experience, you can rely on our tried-and-true strategies that remove the learning curve and jump straight into results. Contact us today for a free consultation. You’ll be surprised at how much we can handle for you and your budget.
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