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10 Things Your SEO Consultant Wants You to Know

10 Things Your SEO Consultant Wants You to Know

Organic search is a black box to many marketers and developers. As a result, there’s a lot of education that occurs at the beginning of a search engine optimization (SEO) engagement to help people adjust to the oddities of SEO and overcome some of the preconceived...

The Search Engine Optimization Algorithm Explained

The Search Engine Optimization Algorithm Explained

Search engines use algorithms to determine which websites and web pages should appear in search results. These algorithms are constantly changing, so it's important that you keep up with new developments. It's also important to understand these algorithms so you can...

5 Reasons To Choose SEO Over SEM

5 Reasons To Choose SEO Over SEM

While paid advertising may seem like a great idea, SEO can be significantly cheaper and less time-consuming. Additionally, SEO is the preferred method of search engine marketing for all kinds of websites. SEO is a combination of many different factors that affect how...

What is Search Engine Marketing?

What is Search Engine Marketing?

SEM and SEO are two important marketing strategies that are complementary. Both can be used to reach your target audience and enhance brand visibility. These strategies are equally effective for growing website traffic. So, which one is better for your business? You...

SEO Keywords: Why Are They Important?

SEO Keywords: Why Are They Important?

Search engines rely on target keywords to return relevant web pages for users searching online. Search engine algorithms are constantly changing so it's important to continuously monitor a list of keywords and their monthly search volume. This is where the importance...

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