SEO are three letters that many have heard, but few understand. It’s because the concept is fairly simple, yet the practice is inordinately complex. In this article, we will break down what is SEO in digital marketing and how it affects your business.

What is Digital Marketing?

First, let’s quickly define digital marketing. Digital marketing is any form of marketing that uses the Internet, mobile devices, social media, search engines, and other digital channels to reach consumers.

The most popular subsets of digital marketing are:

  • Email marketing
  • Social media marketing
  • Pay per click marketing
  • Content marketing

Next, we’re quickly going to define what SEO is and then dive into how it affects digital marketing.

What is SEO?

Search Engine Optimization is the process of directing more and higher-quality traffic to your website through organic search results. Organic search results are essentially unpaid placements on the first page of Google or other popular search engines. These top placements are earned by providing the best content, services, and answers to internet users’ questions.

For instance, if you search for “What is SEO in Digital Marketing” in Google, Google gives you a list of links with short descriptions of how each answers your question. You then skim the links and click on the one that seems most applicable to what you’re searching for.

If you’re like most people, you don’t look much further down the page than the first few results. Nor do you look beyond the first page of results. If you want to get your website and content seen, you must get on the first page of search engine results. SEO enables you to do that.

Think of it like this: SEO takes your website off a back-country road and puts it alongside a busy highway.

So, What is SEO in Digital Marketing?

SEO uses a series of tactics to boost your website and content’s visibility online. Since SEO is based on what people are searching for, it is highly dependent on high-value keywords. Keywords are the phrases that people often search for, like “What is SEO in Digital Marketing.” By conducting in-depth keyword research, you can find high-volume, low-competition keywords that will help you rank higher in search results.

Once you have those high-value keywords, you can use them in your webpage content and blog content to steadily rise in search engine rankings. If done correctly, it creates a snowball effect where your website and content will start ranking across the board.

The tricky part is “doing it correctly” is always changing. Google and other search engines are constantly changing their algorithms, so SEO specialists have to evolve with every update.

How to Use SEO to Boost Your Ranking

SEO should begin during website development. However, you can retrofit SEO methods into an existing site. You can revise your content to include high-value keywords and create or improve a blog using SEO strategies. This high-value “content creation” should form the foundation of your digital marketing strategy.

But content creation is just the foundation. You must build upon it, too. To make the most of your SEO, you need to weave a digital marketing web between your website and email, social media, and sometimes paid ads.

SEO Services Company

Hopefully, this article has shed some light on SEO and its importance in digital marketing. To get a custom explanation of how SEO can drive more traffic to your particular business, contact us today. DJD Marketing is a full-service digital marketing agency and we want to help make your website work for you.

Read Next: What is Digital Marketing Strategy?