Search Engine Optimization – SEO
SEO: three letters many know but very few understand. Search Engine Optimization is the method of organically directing more and better traffic to your website through search engine results. While the goal is easily understood, how to achieve it is more complicated. Search engines like Google use an ever-changing, incredibly complex algorithm to rank search results that answer users’ search inquiries. Most users never look beyond the first page of search results, so companies must optimize their content to rank in the top ten results.
How SEO Helps Your Business Grow
SEO increases your company’s ‘findability’ on the web, bringing more potential customers to your website without paid advertising. SEO will help your business grow by:
- Drawing customers in with relevant content
- Exponentially increasing your traffic as you begin to rank higher and higher
- Improving conversion rates
- Building brand awareness
- Overtaking the competition
How to Utilize SEO to Boost Your Ranking
Ideally, SEO begins during website development, but it can be implemented in an existing site. SEO begins with very thorough, in-depth keyword research that identifies high-volume, low-competition keywords you can rank for in your industry. By tackling these keywords in both your web page content and blog content, you can steadily rise in the search engine rankings. With the right strategy, SEO creates a snowball effect that quickly grows your business.
Though complicated, DJD Marketing understands SEO and has successfully applied strategies to help businesses come out from the shadows. If you are trying to achieve the spotlight on first-page results, we can help. Contact us today to learn more.