Email Marketing

 

Email Marketing

Email Marketing is invaluable when it comes to building and maintaining a customer base. People rely on email so heavily that studies have shown users check their inbox as much as 15 times a day. People’s use of social media fluctuates, but they steadily use email as a main source of information and mode of communication. 

This is exactly why email marketing needs to be included in your company’s digital marketing strategy.  Email marketing offers your business many benefits.  

Increase loyalty- Customers rely on emails to learn more about your business and services.  Email is an efficient way to keep your customers informed on industry news or new products.

Cost effective- Email marketing has a high ROI with a relatively low cost to send and high conversion when compared to traditional print marketing.

Personalization- Each email you send can be personalized to the recipient.  This offers businesses the ability to “speak” to customer segments differently.

Reliable connection- Customers rarely change their email addresses. You’ll never lose track of customers because they moved, changed phone services, or left social media.

At DJD Marketing, we deliver successful email marketing campaigns for our clients.  Similar to the process we take on developing websites, we work directly with each client to understand their business objective.  Our email marketing services include:

  • Building an email marketing list relevant to the business
  • Managing contact lists for accuracy of addresses 
  • Developing an email marketing plan cadence  
  • Creating email content with clear calls to action 
  • Monitoring the delivery, open, and click rates
  • Adjusting the strategy based on real-time analytics 

We look forward to creating an email marketing strategy that engages your loyal customers and generates leads for prospective customers.  Reach out to DJD Marketing today and we can start developing a custom email marketing plan for your company.

 

Availability

An effective digital presence will help your company become an authority in your industry.   Providing content that is professional and informative will build trust with your customers.  Web design that includes images and videos gives customers a virtual glance into your business.

Credibility

An effective digital presence will help your company become an authority in your industry.   Providing content that is professional and informative will build trust with your customers.  Web design that includes images and videos gives customers a virtual glance into your business.

First Impression

Your website may very well be the first-time customers encounter your company.   With a website designed uniquely for your company, you have control over setting the right first impression with prospective customers that, in turn, leaves a lasting impression.

Why use DJD Marketing for web design?

By leveraging digital experts, companies can remain focused on their day to day operations.  Digital marketing companies are knowledgeable about the intricacies around website development and are more efficient in planning, designing, developing, and launching a website.  Oftentimes, companies underestimate the steps necessary for creating a website.  At DJD Marketing, we partner with our clients through every step in the web design process.

 

Planning

The first step in web design is to identify the objective.   Companies need to have a clear understanding of what they want their website to accomplish.  Understanding these goals will help us deliver the right website strategy to achieve the company’s objective.  At DJD Marketing, we often start our planning phase asking our clients questions like: 

Who is your target customer?

What is important to your existing customers?

What differentiates your product or service?

What sites do you consider as your competitors?

 

Designing & Developing

After the planning phase, the profile of the website can start to take shape.  With the wide variety of smart devices, it’s imperative the website is built with a responsive design for desktop and mobile users.  The consultants at DJD Marketing are skilled at designing websites that are optimized for readability and navigation.  We have experience using website platforms such as WordPress and WIX to architect digital components such as enhanced content that describes your business and services, professional imagery, and blog or industry news.

We listen to our clients’ needs and will target a web design that fits their business and their budget.   DJD Marketing is a full-service digital marketing agency that can offer more than just website development.   After the site has launched, DJD Marketing can help with driving traffic to the new site through digital marketing campaigns.   We have over 20 years of experience helping our clients achieve success in this Digital Age.   Contact us today to create a web design strategy unique to your business!

 

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