Why do companies need a modern website?
As technology continues to evolve, B2B companies need to stay focused on the needs of their customer and maintain a competitive digital presence. Your company website is the foundation of building brand awareness around your business’s products and services. Your company will virtually disappear with an outdated or nonexistent website, even if your business is superior to your competition.
Web design takes time and patience, but the benefits have a long-term impact on your business. Whether you are considering creating a new website or revamping an existing one, there are many ways a digital experience is important to your business. Think of your website as a silent salesperson working on your behalf.
Your website works for you 24 hours a day, 7 days a week. With a website, potential customers from different time zones or different continents can find your company in search engines. Customers can quickly find information about your products or services.
An effective digital presence will help your company become an authority in your industry. Providing content that is professional and informative will build trust with your customers. Web design that includes images and videos gives customers a virtual glance into your business.
Your website may very well be the first-time customers encounter your company. With a website designed uniquely for your company, you have control over setting the right first impression with prospective customers that, in turn, leaves a lasting impression.
Why use DJD Marketing for web design?
By leveraging digital experts, companies can remain focused on their day to day operations. Digital marketing companies are knowledgeable about the intricacies around website development and are more efficient in planning, designing, developing, and launching a website. Oftentimes, companies underestimate the steps necessary for creating a website. At DJD Marketing, we partner with our clients through every step in the web design process.
The first step in web design is to identify the objective. Companies need to have a clear understanding of what they want their website to accomplish. Understanding these goals will help us deliver the right website strategy to achieve the company’s objective. At DJD Marketing, we often start our planning phase asking our clients questions like:
Who is your target customer?
What is important to your existing customers?
What differentiates your product or service?
What sites do you consider as your competitors?
Designing & Developing
After the planning phase, the profile of the website can start to take shape. With the wide variety of smart devices, it’s imperative the website is built with a responsive design for desktop and mobile users. The consultants at DJD Marketing are skilled at designing websites that are optimized for readability and navigation. We have experience using website platforms such as WordPress and WIX to architect digital components such as enhanced content that describes your business and services, professional imagery, and blog or industry news.
We listen to our clients’ needs and will target a web design that fits their business and their budget. DJD Marketing is a full-service digital marketing agency that can offer more than just website development. After launching a website, DJD Marketing can help with driving traffic to the new site through digital marketing campaigns. We have over 30 years of experience helping our clients achieve success in this Digital Age. Contact us today to create a web design strategy unique to your business!