Pay Per Click Campaigns

Pay-per-click, also known as PPC, is an online advertising model that capitalizes on the number of clicks an ad receives. Instead of purchasing ad space outright, an advertiser pays each time a user clicks on one of their online ads. The goal is to strike a balance between high click rates and valuable clicks. If the campaign is too broad, you’ll be paying for irrelevant clicks; too narrow and your campaign will fail. 

Designing Pay Per Click Campaigns

A well-designed PPC campaign uses high-value keywords in a logical, natural way that targets relevant potential customers. It also requires smart graphic design that is attractive but not distracting. While the initial advertisement design is extremely important, monitoring and managing the campaign is just as significant. 

DJD Marketing specializes in PPC management to ensure your campaign:

  • Targets relevant customers
  • Attracts high-quality leads
  • Naturally prompts clicks
  • Increases customer conversion
  • Ultimately increases sales

Quality Landing Pages

When a potential customer clicks on a PPC ad, they are immediately directed to a landing page. This landing page is just as important, if not more, than the ad itself. Sometimes, the landing page is an existing page on your website, such as a product or service page. However, in many cases, the best strategy is to create a custom landing page that is directly relevant to the PPC ad. The PPC ad and landing page thus work together to direct your potential client toward your specific goal.

Launching a Successful PPC Campaign

PPC campaigns must be carefully designed and managed to make as many clicks count as possible. You do not want to be paying for empty clicks only to end up where you started. DJD Marketing has decades of online marketing experience that will give you the highest return on investment. Contact us today to learn more.


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