What is Search Engine Marketing?

What is Search Engine Marketing?

SEM and SEO are two important marketing strategies that are complementary. Both can be used to reach your target audience and enhance brand visibility. These strategies are equally effective for growing website traffic. So, which one is better for your business? You...
SEO Keywords: Why Are They Important?

SEO Keywords: Why Are They Important?

Search engines rely on target keywords to return relevant web pages for users searching online. Search engine algorithms are constantly changing so it’s important to continuously monitor a list of keywords and their monthly search volume. This is where the...
Selecting a Search Engine Optimization Company

Selecting a Search Engine Optimization Company

Search engine optimization (SEO) is a vital part of any website strategy. As Google makes over 3,200 updates a year, it is vital that your website be optimized for the latest changes. Fortunately, for small businesses there are many different SEO companies to choose...
What is the Value of SEO?

What is the Value of SEO?

What is the value of SEO? Investing in SEO is an excellent way to increase traffic to your website and build brand awareness. Its main focus is on creating search snippets that will attract the right kind of people to your business. Optimized title tags and meta...
What Is SEO vs SEM?

What Is SEO vs SEM?

Search Engine Marketing, or SEM, is the strategy that boosts a website’s visibility in search engines. PPC (pay-per-click) is the most common form of SEM, with advertisers bidding on relevant keywords. The higher the bid, the higher the ad will appear in search...