Digital marketing is a complex beast. It requires a network of content and digital platforms that work together to reach your goals. There is no one-size-fits-all digital marketing strategy. To formulate the best strategy for your brand, you’ll need to learn from the experts in the industry.
Here is a list of 13 of the best books on digital marketing strategy to read as you build your brand. These books will lay a good foundation for you to build on, though expect to never stop learning. Digital marketing is constantly evolving, so you’ll have to, too.
If you’d rather focus your time on your business than read, you can turn to the experts at DJD Marketing. We can create and manage the best digital marketing strategy for your particular goals. We’ll take care of the digital marketing so you can take care of the rest.
13 Best Books on Digital Marketing Strategy
We know you’re busy so we’ll keep the descriptions short. Let’s jump right in.
1 – Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Veynerchuk
You may roll your eyes at the use of a boxing metaphor to help you “beat” the competition. But this book provides easy to remember strategies to take with you “into the ring” of social media campaigns.
2 – Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability by Steve Krug
If you’re a visual learner, rejoice in the ample illustrations that showcase the importance of intuitive navigation and information design. As a digital marketing company, we know common sense and practicality are your best friends. This book helps you embrace them.
3 – Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience by Travis Wright
Learn how to meet the customer where they are and engage. The included roadmaps to success are broad enough to be useful in any industry, resulting in one of the best books on digital marketing strategy.
4 – The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI by Carlos Gil
The traditional ways of marketing are gone. This book focuses on how your digital marketing strategy should embrace change as social media evolves.
5 – Digital Marketing For Dummies by Ryan Deiss
An easy to follow guide for expanding the reach of your brand, increasing audience engagement and acquiring and monetizing customers.
6 – Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success by Sean Ellis and Morgan Brown
Examines the growth of companies like AirBnB and LinkedIn. It provides inspiration and strategies for growth to apply to your company.
7 – Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
Learn the importance of conveying a story around your product that will better connect with customers.
8 – Hug Your Haters: How to Embrace Complaints and Keep Your Customers by Jay Baer
With sales inevitably comes criticism. This book details how digital marketing companies should handle it for a leg up.
9 – Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing by Ian Brodie
Everything you should know and more about email marketing is in this book.
10 – Permission Marketing by Seth Godin
Though published in 1999, this guide’s primary message will always remain relevant. It explains how to Invest in building relationships with customers over time with patience, tenacity and strategy.
11 – Lean Analytics: Use Data to Build a Better Startup Faster by Alistair Croll and Benjamin Yoskovitz
Analytics can determine whether customers will even want your product before you sell it. Minimize your risk by understanding the data.
12 – Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy by Dominik Kosorin
Follow this guide to create a blueprint for your own successful data strategy.
13 – Digital Marketing by Dave Chaffey and Fiona Ellis-Chadwick
Through search marketing and conversion optimization and social media, learn how your digital marketing company can accomplish their marketing goals.
Interview a Digital Marketing Company
Whether beginner or intermediate, these are the best books on digital marketing strategy to set you on the path. However, as a digital marketing company, we know how hard it is to keep up with the ever-changing trends and algorithms. And we do this full-time!
We encourage you to at least discuss your goals with a digital marketing company. Most brands are surprised to learn the value they get from outsourcing this time-consuming process. Feel free to reach out to us at DJD Marketing for a free consultation. One meeting can save you months of frustration.
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